You might remember Project Pink, a little something Microsoft was working on that had something to do with Windows Phone 7? Well, the two phones, Turtle and Pure, are apparently launching on April 12 at a Microsoft event in San Francisco. Despite plenty of pictures, We know very little about the handsets themselves, other than the fact that theyre likely to launch on Verizon and will have Zune and social media service built in. Finally it looks like we are going to see a couple of Microsoft Project Pink Windows Phones out in the open as according to an article over on intomobile, Microsoft is launching the Turtle and Pure handsets on the 12th of April at an event in San Francisco.
According to a source who spoke to Cnet, both the Turtle and Pure are slider handsets with touch screen and keyboard and that they will surface on the Verizon Wireless network and will come with Zune and social media services built in. Other than that any further details on both the Microsoft Project Pink Turtle and Pure Windows Phones is very scarce but no doubt more will surface on April the 12th.
In the past Microsoft has concentrated on software for non smartphones so can Project Pink be Microsofts way into the smartphone space like Google did with the Nexus One super phone even though sales of the Nexus One seem to be disappointing.
The article says that for Microsoft to be successful with their Pink line of handsets they need to identify an under-met need in the mobile arena and find a way to fill it. But there are a few ways in which Microsoft can grow its market share with Project Pink.
One good move by Microsoft is that the project Pink phones sport social networking features which is big with the youth market and they may well be able to capture the youth market for years as according to a recent study 55% of visitors to social networks are teenagers.
On the applications front of things, Microsoft does have an advantage over the likes of Apple in the computing industry as a whole and thus may attract Microsoft Windows mobile developers who are familiar with their software which could then possible lead to a Project Pink app store.