The world's largest software maker, which has been brushed aside by Apple Inc's iPhone and Google Inc's Android operating system in the fast-growing smartphone market, may announce the changes at its entertainment and devices division as early as this week, the Journal reported. Microsoft declined comment.
J. Allard, the unit's chief technology officer - a 15-year Microsoft veteran who led the development of the Xbox game system and Zune music player - is expected to leave following Microsoft's recent decision to shelve an experimental tablet computer called the Courier, which Allard was spearheading, the Journal reported. The reorganization will be broader than Allard's departure, the Journal said, without giving details.
That could mean a change of role for Robbie Bach, who has led the entertainment and devices unit since its creation in 2005. Bach, a 22-year Microsoft veteran, was responsible for the original launch of Xbox in 2001. A management shake-up would come just before Microsoft unveils its new hands-free system for the Xbox - code-named Natal - at the E3 gaming conference in mid-June.
Entertainment and devices is the fourth biggest of Microsoft's five operating units - behind its Windows, Office and server units - and is on track to post more than $8 billion in revenue this fiscal year, which ends June 30. Last quarter, it contributed 11 percent of Microsoft's overall sales and 3 percent of its operating profit.
Only about 10 percent of smartphones sold in the first three months of this year in the United States run Windows software, according to retail research firm NPD Group. That is well behind Apple with 21 percent, Google with 28 percent and BlackBerry-maker Research in Motion Ltd with 36 percent. Worldwide, Google's Android passed Microsoft's Windows as the fourth most popular smartphone operating system in the first quarter, according to research firm Gartner, behind Apple, RIM and Nokia's Symbian system. Recognizing its problems, Microsoft announced a completely new software system for phones earlier this year, called Windows Phone 7, which is scheduled to hit the market in a new range of handsets for this year's holiday shopping season.