Microsoft has announced that they have completed the acquisition of MarketingPilot, a provider of integrated marketing solutions. MarketingPilot will be incorporated into the Microsoft Dynamics CRM software package that implements customer relationship management programs. MarketingPilot solutions "allow organizations to better understand their customers, manage and streamline marketing operations, and create automated and measurable multi-channel marketing campaigns," wrote Bob Stutz, corporate vice president for Microsoft Dynamics CRM. Read the full story here.
Intended to further extend the capabilities Microsoft’s Dynamics CRM platform, Microsoft has announces the acquisition of the Marketing Automation Firm, MarketingPilot.